Nowadays, many online platforms launch promotions and discounts regularly to attract new customers. If you run an e-commerce or in-land shop, you might have considered making a promotion event yourself to attract new clients.
But did you know that it is also essential to advertise those promotions? Before you launch any bonuses, we recommend reading the following article.
Why Is It Important To Launch Promotions?
Launching a promotional event is an excellent way to attract people to your business, especially if you run an e-commerce platform. The customers that visit your platform during a promotional event will be able to test the features of your website. If they like it enough, they might become regular customers.
Launching promotional events is also an excellent way to maintain regular customers. They will enjoy the offers and feel rewarded by staying in as a customer of your e-commerce or an online casino with something like a 32red special offer.
Most Common Types Of Promotions
Before you launch your promotion event, check some of the most common types of bonuses and offers available on websites.
Sales
Sales are the most common type of offer in any shop and consist in putting a discount on your products during a limited time. Many gaming platforms like Steam host events, like the Winter Fest or the Spring Sale, where customers can obtain their games for lower prices.
Giveaways
Giveaways are an excellent way to boost the sales of one particular product. The idea is simple: you offer specific products, and if the customer buys them, they will obtain a ticket for the lottery. Just make sure to have a good prize ready to attract your customers.
Gifts
Some websites like Epic Games Store give free products to their customers. While this strategy is the most effective to attract people, you have to consider whether your business can handle it.
Why Should You Advertise Your Promotions?
Giving bonuses and making promotions is excellent, but it is helpful if your customers need to learn about it. Remember that your main objective when you make promotions or give bonuses is to attract new people to your website. If no one knows that you are selling things cheaper or giving them away for free, you will only be wasting your time.
Your promotions need to attract as many people as possible to be affordable in the long run, so you must promote them as much as possible so your regular and new customers can enjoy them.
Ways To Advertise Your Offers And Bonuses
Now that we explained the importance of advertising your offers and bonuses, it is time to explain how to do it properly.
Social Networks
A Social network page is the perfect way to advertise your offers and events. All you have to do is post various images before the event, explaining how it works and when you will do it. You can also make a promotion or offer on your social media page to increase the number of followers.
Influencers
If your business is starting, likely, you have few followers on any social network. That's where the influencers come in.
Many brands make alliances with influencers to boost the popularity of their social network accounts or their events. The influencers usually have a lot of loyal followers on Instagram or TikTok, making them beneficial to advertise your offers and bonuses.
Hand-to-Hand
If you cannot contact any influencer, then become one. Make as many posts as possible advertising your offer and bonuses in your social network accounts, and ask for help from friends and family to increase local awareness as much as possible.
This method is least likely to work, but it is still worth trying if you don't have a big social network account or influencers.