Optrace - Dublin

Otrace Ltd is a newly established company headquartered in Dublin, Ireland, with exclusive worldwide rights to the holographic technology produced by the Centre for Industrial and Engineering Optics (IEO) at Dublin Institute of Technology. This technology is being used to produce serialized holographic labels for the anti-counterfeiting market, so that each product package can be safeguarded with a unique, fingerprint-like hologram.

Counterfeiting is a growing problem, costing markets around the world an estimated hundreds of billions of euros in lost revenue and brand reputation each year. Furthermore, counterfeit medicines can contain incorrect dosages of active ingredients or potentially deadly substances manufactured in an uncontrolled environment. To combat counterfeiting, many  

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technologies are being used, and the continued development of holographic technology ensures that it will remain a vital part of anti-counterfeiting and brand protection, both as a standalone device and in combination with other technologies.